What is NewsArticle Schema?
NewsArticle schema is a type of structured data markup based on the schema.org vocabulary. It helps search engines like Google understand that your web page contains a news article, and extract key metadata like the headline, author, publication date, and publisher.
When you implement NewsArticle JSON-LD correctly, your articles become eligible for Google's Top Stories carousel in search results, Google News indexing, and enhanced display in Google Discover. It also helps AI systems like ChatGPT, Gemini, and Perplexity correctly attribute your content.
JSON-LD (JavaScript Object Notation for Linked Data) is Google's preferred format for structured data. It's implemented as a <script type="application/ld+json"> tag in your page's <head> section.