Free Tool · Google Discover Optimization

Google Discover Checker – Get Your Articles in the Discovery Feed

Analyze your articles for Google Discover eligibility. Check image quality, E-E-A-T signals, content freshness, mobile experience, and the Core Web Vitals signals that influence Discover performance.

What We Check

Large image check (1200px minimum width)
Content freshness signals
E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
Mobile-first design validation
Core Web Vitals signals (LCP, CLS, INP)
Open Graph image tags
Twitter Card markup
Article engagement signals
Content depth and quality signals
Author authority indicators
Avoid clickbait headline detection
Google News Publisher Center status

What is Google Discover?

Google Discover is a personalized content feed that appears on the Google app homepage and Chrome's New Tab page. Unlike traditional search where users search for specific queries, Discover proactively surfaces content based on users' interests, search history, and engagement patterns.

Google Discover reaches over 800 million users monthly and can drive massive amounts of traffic to publishers. A single article featured in Discover can receive tens of thousands of visitors. For news publishers and content creators, optimizing for Discover is as important as optimizing for traditional search.

Discover content is personalized for each user, making it harder to predict what will be surfaced. However, there are specific technical and editorial signals that make content more eligible for Discover.

Image Requirements for Google Discover

Images are one of the most critical factors for Google Discover. Articles with large, high-quality images perform significantly better in Discover. Here are the key image requirements:

  • Minimum Width: 1200 pixels. Google strongly recommends images at least 1200px wide for large card display in Discover.
  • Aspect Ratio: The recommended aspect ratio is 16:9 for the main article image. Avoid very narrow or very tall images.
  • Image Quality: Use original, high-resolution images. Stock photos and generic images perform worse than original photography or compelling custom graphics.
  • max-image-preview: Set the robots meta tag to max-image-preview:large to allow Google to display large images in Discover.
  • Open Graph: Include og:image tags with the correct image URL. The og:image should match the main article image.

E-E-A-T and Content Quality for Discover

Google Discover heavily prioritizes E-E-A-T content. Experience, Expertise, Authoritativeness, and Trustworthiness are the four pillars that Google uses to evaluate content quality for Discover inclusion.

Experience: Does the author have first-hand experience with the topic? Articles based on original reporting, personal experience, or direct research perform better than aggregated content.

Expertise: Are the authors recognized experts in their field? Include author bios with credentials, years of experience, and relevant publications.

Authoritativeness: Is your publication recognized as an authority in your niche? Brand recognition, backlinks from authoritative sources, and mentions in reputable outlets all contribute.

Trustworthiness: Does your site have clear editorial standards, privacy policies, contact information, and fact-checking practices? Transparency builds trust with both Google and readers.

Content Freshness in Google Discover

While Google Discover can surface older evergreen content, news publishers benefit most from freshness. Here's how to optimize content freshness for Discover:

  • Publish articles with accurate datePublished and dateModified in NewsArticle schema
  • Update evergreen articles when new information becomes available, updating the dateModified
  • Avoid backdating articles to manipulate freshness signals — Google can detect this
  • Submit updated articles to your news sitemap to prompt faster recrawling
  • For breaking news, publish quickly and update the article as the story develops

Frequently Asked Questions

There's no direct way to submit content to Google Discover. Instead, optimize for Discover by: implementing NewsArticle schema, using large original images (1200px+ wide), demonstrating E-E-A-T, maintaining fast page speeds, and publishing high-quality original content consistently. Building a loyal audience that engages with your content also signals quality to Google.

Discover traffic is inherently volatile. Common causes for drops include: Core Web Vitals degradation (especially LCP and CLS), content quality issues, reduced content publication frequency, or Google's algorithm updates. Check Google Search Console's Discover performance report for data, and our Discover Checker to identify technical issues.

Yes! While news publishers benefit significantly from Discover, any website can appear in Discover. Evergreen content that matches user interests — how-to guides, in-depth explainers, product reviews — can also appear. The key is high-quality content with strong engagement signals.

All three Core Web Vitals (LCP, CLS, INP) matter for Discover. LCP (Largest Contentful Paint) affects how quickly your article appears to load. CLS (Cumulative Layout Shift) affects visual stability. INP (Interaction to Next Paint) measures responsiveness. Google may reduce Discover traffic if your Core Web Vitals scores are consistently poor.

Yes, Google Search Console has a dedicated Discover performance report that shows impressions, clicks, and CTR for your content in Google Discover. Look for it under Performance > Discover in your Search Console property.

Ready to optimize your articles?

Analyze your first article for free. No signup required.

Analyze Free