What is Google Discover?
Google Discover is a personalized content feed that appears on the Google app homepage and Chrome's New Tab page. Unlike traditional search where users search for specific queries, Discover proactively surfaces content based on users' interests, search history, and engagement patterns.
Google Discover reaches over 800 million users monthly and can drive massive amounts of traffic to publishers. A single article featured in Discover can receive tens of thousands of visitors. For news publishers and content creators, optimizing for Discover is as important as optimizing for traditional search.
Discover content is personalized for each user, making it harder to predict what will be surfaced. However, there are specific technical and editorial signals that make content more eligible for Discover.